HEY, GUYS, I AM INSIDE OF THE PIRATES CLUBHOUSE. OKAY, NOT REALLY. WE’RE NOT INSIDE THE PIRATES CLUBHOUSE. WE’RE INSIDE THE PIRATES CLUBHOUSE STORE. BUT IT KIND OF FEELS LIKE IT, RIGHT? CHECK THIS OUT. THE PIRATES LOCKER. THIS IS A REPLICA OF WHAT THEIR LOCKERS PRETTY MUCH LOOK LIKE. THIS IS A LITTLE BIT OF A BIGGER VERSION, BUT YOU GOT YOUR YOUR DOUBLE BUBBLE, YOU GOT YOUR WATER, YOU GOT YOUR SEEDS, YOUR CLEATS, YOUR JERSEYS, YOUR BAT, EVERYTHING YOU NEED. BUT TAKE A LOOK AT THIS. I’M GOING TO TAKE YOU THROUGH THIS ENTIRE STORE. THERE’S A TON GOING ON IN HERE. WE START ON THIS SIDE HERE. YOU HAVE ALL YOUR GEAR, EVERYTHING YOU NEED, THE PAST THROUGH THE PRESENT. SO RIGHT NOW, WE’RE IN THIS PAST AREA. YOU HAVE VINTAGE GEAR. CHECK THIS OUT. THEY HAVE VINTAGE HATS YOU CAN PUT ON. LOOK AT THIS HAT DISPLAY. THIS IS ONE OF THE BIGGEST IN THE FANATICS COMPANY. HE DIDN’T HAVE AN EXACT NUMBER ON HOW MANY HATS THEY HAVE BECAUSE AS YOU CAN SEE, QUITE A LOT RIGHT HERE, INCLUDING THIS VINTAGE ONE. I’M ROCKING HERE. BUT SO ONE OF THE BEST PARTS ABOUT THIS IS THIS STORE IS ACCESSIBLE FOR ALL OF THE FANS, THE FANS WHO ARE IN THE STADIUM HAVE THESE DOORS RIGHT HERE THAT THEY’RE ABLE JUST TO WALK IN, MAKE THEIR PURCHASES, FIND WHAT THEY WANT DURING THE GAME, BUT ALSO YOU DON’T HAVE TO BE AT THE GAME TO ACCESS THIS STORE. IT’S OPEN EVERY DAY, NOT JUST ON GAME DAYS. AND EVEN FOR THE FANS WHO ARE NOT AT THE GAME AND OUT ON FEDERAL STREET, YOU CAN MAKE YOUR WAY INSIDE HERE, BUT THE PIRATES SAY THE BIGGEST THING, THE HEART OF CREATING THIS STORE WAS HAVING THAT MEMORABLE FAN EXPERIENCE. WE DOUBLED THE SQUARE FOOTAGE FROM THE PREVIOUS SPACE. WE ADDED ABOUT 30 TO 40% MORE SKUS, BUT THAT ALSO SO WE DIDN’T JUST DOUBLE THE AMOUNT OF PRODUCT WE WANTED TO CREATE THE RIGHT SPACE AGAIN FOR WALKABILITY, BUT ALSO FOR SOME OF THESE MOMENTS THAT ARE REALLY BRINGING OUT THE BRANDING AND THE STORYTELLING FROM THE PIRATES, THE CITY AND BASEBALL, THAT FAN EXPERIENCE, OF COURSE, WHAT IT’S ALL ABOUT AND WHAT IS EVERY FAN WANT SOMETHING TO TAKE HOME WITH THEM, RIGHT? CHECK THIS OUT. THE TOPS MAKE YOUR OWN CARD. AND OF COURSE, I HAD TO CHECK IT OUT. IT TOOK LESS THAN 60S YOU TAKE A PICTURE AND THEN THEY WILL PUT IT INSIDE THIS INCREDIBLE PLASTIC KEEPSAKE FOR YOU. YOU TAKE THIS HOME, YOUR MEMORY, YOUR TIME AT THE GAM